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\chapter{Conclusion}
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\label{chap:conclusion}
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Web tracking is an increasing concern of individual users trying to protect
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their privacy. They see themselves fighting against a conglomerate of tracking
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companies that seek to sell big amounts of personal user data. Once harmless and
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well-intentioned mechanisms such as \gls{HTTP} cookies have been repurposed over
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time to serve the interests of those companies, often times at the expense of
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individual users. Legitimate uses of tracking on the Internet such as for
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personalizing search results or offering adequate recommendations for shopping
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and entertainment have brought with themselves a myriad of other possibilities
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to use user data. Since opting-out of the collection of \gls{PII} is usually not
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possible, tools to combat privacy invasion via tracking have been and are still
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developed. These tools offer users a chance to protect themselves to a degree
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which they seem fit as long as they possess the knowledge to do so.
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This thesis serves as an introduction to tracking on the Internet. Various forms
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of online tracking have been discussed and their functionality explained. For
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every method its occurrence on the Web has been quantified, giving users an
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overview of which methods are more widespread and which less. Furthermore,
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an objective evaluation of each method with respect to the impact on users'
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privacy is given, allowing users to make a well-founded threat assessment for
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their individual use case and preference.
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In chapter~\ref{chap:defenses against tracking}, users are given the tools to
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defend themselves against the previously discussed tracking methods. The
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advantages and disadvantages of each tool are presented and common
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misconceptions are dealt with. Additionally, it becomes clear that users have to
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make tradeoffs between privacy and ease of use, where more privacy often results
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in not being able to visit certain sites (for example when disabling
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JavaScript).
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The arms race between tracking and advertising companies and users will continue
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for the foreseeable future. For individuals achieving full protection against
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any and all trackers is practically impossible even today. This will continue
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further as long as consumers give their privacy away for supposedly \emph{free}
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services and governments do not impose severe penalties on privacy violations
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not only on paper but by following through on them. Until then, only
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knowledgeable users will be able to defend themselves and it will get harder
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with every passing year.
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13
thesis.tex
13
thesis.tex
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\addinsotitlepage{naustrian}
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\addinsotitlepage{naustrian}
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\addstatementpage
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\addstatementpage
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\begin{acknowledgements*}
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\todo{Enter your text here.}
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\end{acknowledgements*}
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\begin{kurzfassung}
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\begin{kurzfassung}
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\todo{Ihr Text hier.}
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\todo{Ihr Text hier.}
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\end{kurzfassung}
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\end{kurzfassung}
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@ -117,11 +113,8 @@
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% Include methods.tex
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% Include methods.tex
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\input{methods.tex}
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\input{methods.tex}
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% Include defences.tex
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% Include defenses.tex
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\input{defences.tex}
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\input{defenses.tex}
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% Include developments
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\input{developments.tex}
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% Include conclusion
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% Include conclusion
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\input{conclusion.tex}
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\input{conclusion.tex}
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\listoftables % Starred version, i.e., \listoftables*, removes the toc entry.
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\listoftables % Starred version, i.e., \listoftables*, removes the toc entry.
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% Use an optional list of alogrithms.
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% Use an optional list of alogrithms.
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\listofalgorithms
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\addcontentsline{toc}{chapter}{List of Algorithms}
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% Add an index.
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% Add an index.
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\printindex
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\printindex
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